Born in Argentina, Luciana wanted to study computer science. But life always turns out different than expected, and so she became a business student instead. Even after completing her degree, starting her first jobs, and moving to Buenos Aires, her love for analytical thinking and numbers did not vanish. Quite the contrary! All the more she wanted to embrace her passion and therefore decided to conduct her master’s in data science.
This paved the way for a long career in data analytics. In over 15 years of work experience she has worked for many big corporations, from Unilever up to adidas, and is now Team Lead Data Analytics at Holidu, a fast growing travel tech startup in Munich.
We can assure you, this won’t be another talk on artificial intelligence or machine learning! Luciana Padua is absolutely convinced that before society can dive into those complex data science topics, the basic use and understanding of data need to be democratised. And are we actually asking the right critical questions when confronted with data?